Variety Market officially opened its doors on September 15th, introducing a new shopping destination to downtown Bismarck's Broadway Tower at 401 E. Broadway Avenue. The grand opening was announced through a Facebook post by Rise Property Brokers, the agency that assisted the new business in securing its location within the bustling downtown area.
The market aims to live up to its name by offering "a little bit of everything" to shoppers. Patrons can expect a diverse inventory that blends practical, everyday items with unique, unexpected secondhand finds. The store cultivates an experience described as a 'treasure hunt,' where the discovery of unique gems forms a key part of the shopping appeal. This concept is specifically intended to introduce "a little more variety to the neighborhood," presenting a distinct and varied shopping opportunity for residents and visitors to downtown Bismarck. The emphasis on thrifty finds alongside useful household items seeks to make shopping feel like a discovery for every customer who walks through its doors.
The commercial space at 401 E. Broadway Avenue, situated within the prominent Broadway Tower, has seen a succession of different businesses over the years. Prior to Variety Market's establishment, the location was occupied by an aesthetics center, which has since undergone a rebranding and moved its operations to a new site in North Bismarck, specifically on Gateway Avenue. More recently, the address served as the home for Pebble Spa. The opening of Variety Market signifies a fresh start for this downtown block, aiming to infuse it with "new energy and a fun thrifty shopping experience" for the community.
Further contributing to its community focus, Variety Market is actively accepting donations from residents of Bismarck and the surrounding areas. Individuals interested in contributing items to the market's inventory have two convenient options. They can schedule a specific appointment to drop off their donations at a mutually agreed-upon time. As an alternative, donors may simply pull into one of the designated 15-minute parking spots available near the Broadway Tower. Upon arrival, they can enter the building through the Broadway doors and utilize the doorbell to alert the market team to their presence for assistance with their drop-off.
